Corporate story

Mastermind: Passion for Result

“When you’re lucky, you’ll reach the top.” A saying from Nima Temba, one of the most skilful yet modest Tibetan Sherpas. He guides mountaineers from all corners of the world to the immense heights of the Himalayas. Nima knows the way to the top like no other. He has experienced all thinkable weather conditions. He knows every inch of the precipitous mountain slopes and feels exactly how long the climbers can carry on. He knows every climb is different. And he knows every climber is unique. Nevertheless, only a few will know Nima Temba. It is the climbers that are central; the guides remain out of the cameras’ sight, already concentrating on the next climb. But good climbers do know him and willingly call on his services.

We are kindred to Nima and like to be inspired by him.
Just like Nima we are driven by our passion to conquer mountains. We never give up, at best we divert our path or change course.
Like Nima we lead our travelling-companions by the hand and guide them through the rough mountain scenery called ‘market’, ‘brand’ or ‘strategy’.
Like Nima we are familiar with the pitfalls along the road. But we also spot favourable courses sooner than the rest of our travelling party – even when it snows, thunders or hails. But when something is irresponsible, we will not hesitate to say ‘no’. On occasion it may be sensible to follow the beaten track, but we are not afraid to choose a course no one has taken before.
Last but not least: One does need a bit of luck, but luck can be enforced. With Mastermind there is a good chance you will reach the top. We enforce luck by mobilizing the best team together.

Translating a strategy into concrete solutions is no sinecure. It requires strict directions, attention for the ‘human side’ and original ideas and approaches. Mastermind can coach clients decisively thanks to a balanced combination of three disciplines: concepting, consulting and coaching.

Just as in the famous game of the same name, we achieve our goal in as few steps as possible. We are characterized by passion, and by a sharp eye for people’s motives; how can they bring out the best in themselves?

Most of our consultants and partners know each other from their ‘previous’ lives. They used to do jobs together, serviced the same clients or represented the same company. They noticed that they shared certain things, like their fascination for complex problems and the drive to solve these problems fast and practically. Those ‘shared genes’ from the past have built Mastermind’s present corporate DNA. Wittingly Mastermind combines various disciplines. Management consultants, trainers and marketeers – each with international experience.

We use these different approaches to find the best solutions for our clients.

Mastermind is active in three disciplines

• Mastermind Concepting: Innovates and develops business concepts and puts new brands and marketing formats in the market, together with our clients.
• Mastermind Consulting: Gives advice and takes responsibility for strategy execution and implementation of complex changes. For instance, they are involved in some large transition processes in the Dutch pension insurance sector.
• Mastermind Coaching: Coaches and trains your employees, thus developing the talents in your organisation in a fast way. People are put at the heart of the strategy: ‘the living strategy’.

Thinking up a good strategy is the first step. But a strategy also has to be implemented successfully. Suddenly other issues start playing a part: employees have to be made enthusiastic for a certain course; managers have to propagate that course inspiringly; processes must remain controllable; budgets shouldn’t be exceeded. Bottom line is that we do not only want to help you develop a strategy, but also like to be involved in its implementation. We aim at longstanding cooperation with our clients.

The move to our ‘base camp’ in 2008, a former Roman Catholic church transformed into an office, was an important landmark in our own road to the top. From ‘the church’ we will guide our clients even better and we are prepared for the next expedition, your climb to the top.