Training & Events

Innovation theatre: workshop for the growth of your business

Theatre | Business model innovation Innovation theatre: workshop for the growth of your business

A theatre workshop innovation gives you in one afternoon a large number of out-of-the-box ideas for product innovation, process innovation, concept development or a new business model.

Mastermind´s innovation theatre is a workshop innovation where entrepreneurs and students answer three business questions. The following questions will be answered:

  • How do I find new clients for my products?
  • What can I improve in my product or process?
  • How can I reach my target group faster and easier?
  • How do I bring my new product onto the market?
  • Which business model suits my company best?

Innovation theatre: For whom?

Mastermind´s innovation theatre is meant for entrepreneurs, managing directors and managers who want to get many and out-of-the-box ideas to make their business grow in a short period of time.


As preparation for the workshop innovation we ask you to make a short “pitch-presentation”. In this 5-minute pitch you state the business question you want to put to the entrepreneurs and students.

Innovation theatre made-to-measure

Mastermind´s innovation theatre is also exclusively available for your organisation. Contact Marco Robben if you are interested in an exclusive innovation theatre.

The innovation theatre takes place in a real theatre. In the workshop innovation we use the theatre facilities for a maximum stimulation of creativity.

In a 5-minute presentation three entrepreneurs explain their business questions. Then students think up answers to each question in three groups. The entrepreneurs answer the group´s questions and comment on the ideas.

In a plenary session students present the results as a show. All participants bring forward additional ideas.

Finally the entrepreneurs give their reaction on the proposals.

What you will experience

  • Many ideas in a short period of time
  • Out-of-the-box answers to your business questions
  • Inspiring environment and people
  • Students asking you for a trainee post

The program of an innovation theatre is as follows:

13.00 hours  Introduction

13.15 hours  Presentations by the entrepreneurs

13.45 hours  Creative group sessions

15.30 hours  Theatre shows

16.30 hours  Conclusion

17.00 hours  Drinks

The innovation theatre is a cooperation between Mastermind and the Advanced Business Creation academy of the Avans Hogeschool Den Bosch. Mastermind staff and Avans instructors coach the sessions under supervision of day chairman.

Contact Marco Robben with questions about the innovation theatre.

Want to know more? Get in touch with Marco Robben:

  • Email marco.robben [at] mastermind [dot] eu
  • Phone 06 5202 7366


  • New ideas


  • Theatre
  • Creativity


  • Innovative thinking

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